SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: make progressively, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to cash with a fresh perspective. Instead of focusing entirely on lasting build-up, this generation is focusing on balance,

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